Luxury is now everything that is becoming rare. Nature, silence, craftsmanship, slowness rediscovery. They are privileges that are literally priceless.
I’m a Spanish artist and designer living between Barcelona and Istanbul.
The work I do is quite diverse, ranging from tableware and furniture design to retail concepts and trend forecasting.
I am the creative director of homeware brands ‘Jumbo & Karaca’ which is present in more than 20 countries. Each season I create a journey through storytelling, colour and pattern which becomes the guide for inspiring products and textiles.
Under my vision we articulate the brand experience to engage with our customers emotions.
As a consultant I craft strategies for clients in the hospitality and lifestyle sector designing interiors, new product lines and art installations.
The essence of my work is to redefine luxury.
Nowadays we value experience over possessions and quality of life over fast-living; ultimately my work connects art with these contemporary values.
Experimenting with materials, form and movement I produce collectible design and artworks inspired in my own personal cosmos.
Storytelling & Brand Communication. Elisava/Shifta/Beagency.
Gestion del Diseño Industrial. Universidad Politecnica de Barcelona.
Product Design. UDK Universität der Künste. Berlin.
Graduated Art & Design. Escola Massana. Barcelona.
Introduction to Product Design. Saint Martins School of Art & Design.London.
Interior Design Graduate. EASD Escuela superior de Diseño. Alicante